Mobile Advertising

This innovative research project aims to study the perception of online advertising on smartphones using technology such as: EEG, GSR and HR and the Mobile Device Stand Pro to record eye tracking.

Moreover, through the use of the Mobile Device Stand Pro, it is possible to record the exploration of a single user obtaining preferences or web browsing strategies.

Users, during this research, will have to navigate on smartphones and read some articles with 4 ADs of different sizes, positioned in different parts on the page and with different contents (for example only text or text with image, etc.).