The Industrial Neuroscience Laboratory of Sapienza University of Rome, the first in Italy since 1989, develops innovation based on scientific knowledge in the recording and analysis of signals caused by the brain functioning and other physiological processes.

Application are provided where monitoring, instants by instants, instinctive reactions of a human person can generate value for a company with respect to their customers, communications or products.

The applied recording signals techniques are at the frontiers of scientific knowledge.

We have been involved, day by day, in different experimental and industrial area such as:

  • Neuro Marketing: Test the level of awareness and liking related to advertising stimuli or website.
  • Customer Experience: Measuring the instinctive reactions to products, test of attention and emotion during Point of Sails experience, in front of product’s positions on shelves or of POS communication ads.
  • Tracing Cognitive States in Operative Environments of high responsibility and stressed conditions (i.e.: helicopter and jet pilots, air traffic control operators, surgery trainees).
  • Neuro Aesthetics: Test of beauty perception visiting Museums and looking to Fine Art Masterpieces.
  • Medical Device Neuro Effects (i.e.: test of audio perception in patients with mono or bilateral cochlear implant).