Sunday, 29 March "ArT you ready?" digital flashmob of cultural heritage promoted by the Italian Ministry of Culture and Tourism
"ArT you ready?" is the digital flashmob of cultural heritage promoted by the Italian Ministry of Culture and Tourism aiming to bring together the many citizens who, on these days, all over the world, cannot leave home due to the covid-19 emergency. With hashtags #artyouready and #emptymuseum, everyone is invited to publish the photos taken in museums, archaeological parks, theaters, exhibitions, libraries and archives for the whole day, giving preference to those without people. The digital event will take place on Sunday, 29 March, 2020.
Before, unusual images, such as those of deserted places of culture, protagonists throughout the world of popular social events were known as the Empty Museum, today are dramatically significant in this difficult circumstance, and serve to remind us that cultural heritage, although temporarily closed to the public, is alive and represents the soul of our identities. A real photographic flashmob, which will last an entire day.
Whether it's going to fetch the photos stored in the gallery of your smartphone, to open the files and browse photo albums of many years ago or to photograph old black and white images, the day will be a way to collect and share the beauty and uniqueness of our cultural heritage on the web and show it to the whole world. ArT you ready?
Here the campaign material: