Near Future Design
The Near Future Design workshop held by Salvatore Iaconesi e Oriana Persico was the first workshop of the 2013/2014 academic year. In this one week intensive experience students got introduced to an novel approach of developing innovative products and services.
The method consists of the following steps:
I. Initial analysis:
-state of art and technologies
-etnografic analysis: emerging rituals, perception of the sense of the “possibile”
-pass from the observed “established narratives” to recognize the “strange now” e le “future possibilities”, attraverso il “design for the new normal”
II. Itearative concept creation:
-brief derived from the initial analysis
-concept design
-user journey
-sketching e ultra-rapid prototyping (scenarios, role-playing)
-iterations
III. Presentation through design fiction:
-story functions
-event maps
-representation (storyboard, sketch)
-representation (pre-totypes)
-transmedia narrative (object, services, web, social, urban, guerrilla…)