Patrizia Cherubino

Head of Neuromarketing Research

Dr. Patrizia Cherubino achieved the Bachelor and the Master degree with honors in Economics and Business Administration at the University of Calabria in the 2006 and 2009, respectively. After the University, she attended a master in “Marketing Intelligence and Market Techniques for Public Administration (2010).

In 2016 achieved her PhD in Economics Management and Communication for Creativity, specializing her final studies on the Neuromarking applications.

At BrainSigns, her expertise is focused on the analysis of emotional and cognitive variables using biometric measurements (EEG, HR, GSR, Eye Tracker), she is involved in the evaluation of marketing stimuli, effectiveness of advertising communication, evaluation of customer experience, usability of websites and apps, evaluation of brand identity, with related interpretation and representation of the results, and she manages client relationships.

For BrainSigns she conducts interventions and university seminars and training sessions concerning the main neuroscientific applications for marketing and communication.

Dr Cherubino is also co-author of the book La mente del Consumatore. Guida applicata al neuromarketing e alla consumer neuroscience and co-author of several publications on neuromarketing.